Not many people would have heard the name Connor Mahuika before Crankworx Rotorua.
Well, not unless you spend your time hanging around the skate park in Western Heights.
But that changed on Friday night when he became an instant hit at the international Crankworx festival on Mt Ngongotaha.
The 16-year-old rider, who attends Western Heights High School, won over the home crowd during the Pump Track Challenge on Friday, beating mountain bikers from all over the world. He ended up finishing fourth overall in the men's elite division (out of 35 riders) after taking part on a borrowed bike.
After his performance, bike brands Ilabb and 100 Percent jumped at the chance to show him their support, offering him free merchandise and product as well as some mentoring in the future.