Demand for food parcels has nearly doubled since last year, says Rotorua Salvation Army manager Shelly Fischer.
In June 2013 the Salvation Army supplied $7555 worth of food in Rotorua. A year later the charity gave out $13,850 worth.
In July the demand grew, ending with $16,573 worth of food parcels delivered.
Ms Fischer said winter was always a bad time for financially struggling families.
"Trying to heat a home in the cold months pushes people's power bills up and often it is the food bill that is left short."