Television MasterChef Ray McVinnie is heading back to Rotorua to help the city's businesses "raise the bar" when it comes to service standards.
Mr McVinnie will present a day-long workshop and discuss where Rotorua is excelling in service and how believing in yourself, your staff and your business will make the difference to your bottom line.
He will also discuss what Rotorua does well, what it could do better and "what it will take to believe in ourselves as a city".
He said good service did matter and will explain what it feels like when you receive exceptional service.
The Raising the Bar campaign was officially launched in June at a function held at the Rotorua District Council.