From the hands-on side of sourcing fabric, designing patterns and sewing garments, to the business side of marketing, organising photo shoots and networking, Ms Seerden said it had been a whirlwind learning experience.
She said her business background, which included a diploma in business as well as taking part in the Rotorua X Incubate programme, had helped.
"That's given me a massive understanding of how businesses operate."
She said many of the skills she'd learned, like giving presentations, were easily transferable into her new career.
Having just launched her website and online store, Ms Seerden said while an online presence was important, she didn't necessarily think it was the only way.
"Everyone says everything is going online. I don't necessarily think that is true."
The toughest parts of the new business were the financial side, and the all-encompassing nature of being an entrepreneur.
"I guess trying to juggle everything on your own, you wear so many hats and have to have good time management."
Ms Seerden said a key was making sure she was surrounded by support. Her biggest piece of advice to those starting out - "align yourself with other like-minded people".
"Fashion is so hard to break into. It's getting them to believe in your story. I think for me, a lot of it is my drive and ambition and because I gave up something so big in Perth to choose this."
Despite the long hours, few weekends off and stress, she said the feeling when a customer tried on a dress and loved it made it all worthwhile.
