Rotorua's bike enthusiasts donned their high vis, buckled up their helmets and rode to multiple pit stops dotted across the city for Go by Bike Day.
The Valentine's Day themed event was successfully held for the sixth year in Rotorua and other Bay of Plenty centres, between 7am and 9am today.
Cyclists were encouraged to "share the love with fellow lovers of the bike," on Sport Bay of Plenty's social media page.
Rotorua stops have seen about 40 visitors each in past years, but this time the busiest of the four stops was on the corner of Moray Place and Basley Rd, with about 33 visitors.