Locals are being urged to dig deep and donate as the Cancer Society reaches its major annual fundraiser, Daffodil Day on Friday.
This week Cancer Society volunteers and couriers will distribute tens of thousands of fresh daffodils to businesses that purchased flowers in the society's pre-sell campaign in the Waikato, Bay of Plenty and Lakes areas.
Various organisations have also registered to hold Daffodil Day fundraising events throughout August.
Cancer Society Waikato/Bay of Plenty division fundraising manager Catriona Findlay said it was great to see so many local businesses, schools and clubs get behind Daffodil Day.
"With one in three New Zealanders affected by cancer, many of the people you see wearing a daffodil this year will be wearing it for somebody they love."