Locals are being called on to jump on board with The Hits Rotorua and support a good cause today with the big green bus making its way around the city collecting non-perishable food items over 12 hours.
Image 1 of 20: Fill the Bus. Ann Hotson at the Redwood Shopping Centre.
One of the first donations came from Monty Kumar from Western Heights Four Square who said he was happy to donate to such a good cause. Kumar said it made his day and makes everybody's day.
Shawna Hawke and her daughter 15-month-old Mila met the bus at the St Andrews shops.
"We donated last year when [Mila] was little. It's a good time to donate."
Kahira Rata Olley said she had been supporting the Foodbank appeal for the past seven years.
"Salvation Army have been an awesome support for the kaupapa I do within the community. I run wananga for wahine who have been victims of domestic violence and sexual abuse and Salvos will koha whatever they can.
"I also do Full Puku for Potential kaupapa - making lunches for three kura. Usually on Wednesday or Thursday [the Salvation Army] koha buns and bread for us to be able to koha to the local kura," said Olley.
Kilwell director Amanda Wells said it was a great cause.
"There's plenty of people out there who aren't so fortunate like the rest of us and anything we can do to help out we want to chip in."
First credit union branch manager Anne Hunter said this was the first year the branch had helped fill the bus though they had backed the appeal before.
"We've had an amazing effort by our staff and members.
"There are so many vulnerable people out there and it can be such a tough time at Christmas.
"We're all about community and it's getting our staff involved in the community."
The Hits presenter Paul Hickey said the day was off to a good start.
"We're well ahead of where we were last year. It's going well, there's been a good response."
The bus will be at Countdown Fenton St until 10.30am before making a number of private stops at schools around the city.
Countdown Fenton St donated a trolley full of food.
Overbye said he was looking forward to a "busy but fruitful" day.
At Otonga Rd School pupils have been donating to the cause for about a month.
Assistant principal Belinda Herbert said they had supported Fill the Bus since it started.
"It's all about giving back to the community. They need to learn from a young age it's not just about taking its about giving and how we can help others."
Zoe Parker, 10, said she enjoyed helping the people who needed it.
"Students just bring their food up to the office then we put it into bags and now we're putting it into the bus."
Rotorua Intermediate School pupil Jovan Bosch, 13, said the school had only been collecting goods for two days and had asked classes to bring in items.
"It's been a really good result. There's a lot more than we expected.
"It helps the community and feeds the people that need it."
Bus driver Paul Bainbridge has driven the bus every year.
"I work for Cityride and the first year they did it they asked if I'd mind driving. I've done it ever since."
"It's amazing how much we get. It's just got bigger and bigger. The amount the schools are putting in is getting to be more and more."
Westbrook School deputy principal Rachel Weinberg said the pupils donated 40 bags worth of groceries.
"It was a bit slow at first but the last few days we drummed up enthusiasm for it.
"Every year we donate to the Salvation Army. The kids are really generous. They like supporting things like this."
Toby Hurihanganui, 10, said it was exciting to see the bus roll up.
Salvation Army Rotorua foodbank co-ordinator Suzy King said the items collected on the day helped the foodbank over Christmas but also into the new year.
She said the work the foodbank didn't wasn't just about feeding people.
"It's about getting people to engage with us to help them work through concerns. Initially it might be food."
Over the Christmas period the foodbank worked with external agencies to get referrals.
King said it was great to see businesses, schools and locals support the food drive.
"It's amazing at our schools because the kids get so excited about being able to give.
"When you're teaching your kids to give to those less fortunate it's really planting a seed of hope so they won't forget. In the future they might need support from us."
"The Salvation Army do an amazing job, they have for many years, and we support the community in other ways but we thought this was a good opportunity to get behind and support the Salvation Army.
"The delight on people's faces as they came through to go up the gondola backed it all up as well."
The bus collected from businesses which had been collecting cans such as the Bay of Plenty Regional Council and Rotorua Lakes Council.
The final school the bus stopped at was Owhata Primary School where teacher Callie Raureti said the donations had been collected through a mufti day and there were about 300 cans donated.
"We've got about 270 kids, some brought two, some brough one for a friend.
"We like to think we're responsive to the needs of our community ... The kids are really stoked about it. They all understand we're giving cans to help whānau that need extra kai and awhi over Christmas."