For 11 days in the middle of the July school holidays, it snows in Tongariro North Domain, as Taupō undergoes a festive makeover.
"There's 11 days and 32 events," said Nicola Carter, Taupō Winter Festival director.
"For 10 nights we've got the Unison light hub on, for two weeks we've got the Wairakei Ice Rink here and then for three or four key days in the middle weekend of the July school holidays we've got a whole lot of things happening on the domain."
From bumper balls to drive-in movies, there's plenty to do. The team at Mt Ruapehu even bring in real snow so children who can't get up to the mountain can still throw a snowball.
"It started out as three days with the light trail going on a few extra days and we've been able to extend that each year to now have an 11-day festival," Carter said.