This summer is shaping up to be another record breaking season for Rotorua tourism with attractions, accommodation and eateries brimming with holidaymakers.
Rotorua Visitor Centre and i-Site manager Graham Brownrigg said it had been a busy couple of days with an influx of both domestic and international visitors.
"There is no accommodation available in town and it is all booked out over the next few days so that is a pretty good indication of how busy Rotorua is. There have been a lot of domestic visitors as well as international tourists - it has been a good mix so far.
"Yesterday we had just as significant a day as we did at the same time last year which was great to see. Last year we had peak numbers coming through so to be on par this year is fantastic."
Mr Brownrigg said the Redwoods' new Treewalk attraction had been "slammed" on its first day of business with "way more sales than we had anticipated".