Rotorua's new mayor Tania Tapsell wants the Government help to change negative perceptions people have of the city, due to emergency housing.
A report's found visitors are being put off due to safety concerns, causing the city's visitor economy to under perform compared to the rest of New Zealand.
It's cost Rotorua $17 million dollars over three months and if it continues, the city could lose $92m in visitor spending over 12 months.
Tapsell met with Housing Minister Megan Woods yesterday and says they're committed to working together.