Please allow me to suggest a fresh business case for Lakefront redevelopment that would impact everyone positively.
Modify the project's value proposition so that it promotes the social, economic, environmental, and cultural well-being of everyone in our community - to comply with the amended Local Government Act.
Solve the problem of fragmented development of the lakefront, CBD, museum, and the civic and events centres by integrating multiple legitimate interests through open public policy making and investment.
Define the target markets as tourists and locals. Develop attractive choices and improve services using demographic and market research. Encourage entrepreneurialism and voluntarism with infrastructure and service developments that win economic, social, environmental, and intercultural dividends.
Focus sales and marketing by businesses and council on the needs of the twin target audiences through the council's CCO; Rotorua Economic Development Ltd.