Dr Aitken said one of the most concerning areas was that Maori were less likely to see their GP until any form of cancer was well established.
She said that often meant treatment to cure the disease was no longer an option.
"The Lakes DHB area has a high proportion of Maori and Maori have higher cancer rates than non-Maori."
Dr Aitken said Maori had higher smoking rates, which was a contributor and associate of higher cancer rates. Across all cancers, Maori women were nearly twice as likely to die as non-Maori and, for lung cancer, they were more than four times more likely to die.
She said more people living in deprivation was linked to reduced access to screening programmes like cervical and breast screening, not seeking medical advice early enough and poorer outcomes.
Dr Aitken said the current focus in the Midland area was around lung, bowel and breast cancer. There was a "cough, cough, cough" programme that encouraged people to see a doctor if a cough persisted for more than three weeks. Dr Aitken said there was also more emphasis on bowel cancer screening and promotion of breast screening programmes.
Waikato Bay of Plenty Cancer Society communications manager Rachael Mounsey said the society was aware of the statistics and was working to reduce health inequalities.
She said it had recently employed a men's health promoter who would focus on reducing the health inequalities for Maori and Pacific Island men, as well as smoking cessation programmes. The role would cover the Lakes area, although it was based in Hamilton.
The society also employed a full-time SunSmart promotions co-ordinator who worked with schools to ensure they had adequate policies in place so children were protected from the sun while at school.
Mrs Mounsey said an important message was for people to be vigilant with their health.
"Have regular annual check-ups and get to know what is normal for you and your body. If you notice any changes speak to your doctor as soon as you can."
Ways to reduce cancer risk
- Avoid over-exposure to ultra violet radiation (UVR) from the sun and sunbeds.
- Don't smoke.
- Maintain a healthy body weight.
- Eat a diet high in fruit and vegetables.
- Avoid or limit alcohol.
-Undertake recommended screening for different cancers.