Bay of Plenty Plumbing and Gas marketing manager and owner Sarah Jamieson says she is constantly on the lookout for qualified plumbers and gasfitters.
"For the past couple of years, we've always had a job ad running," she says. "It's been a struggle. I just don't think there's many qualified people out there."
Jamieson blames an ageing workforce but also believes young people are not being encouraged to look at the trades as a viable career option.
"Schools [say] if you don't go to university you're not going to be successful, rather than 'go out and get an apprenticeship and earn while you're training and come out without a student loan'."
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• Job ads rise 20 per cent in a year