"I want reo to remain relevant and survive."
This is how Brook Grant (Ngāti Whakaue, Ngāti Te Roro o te Rangi) feels and why he is pushing for a world where people can korero Māori in all situations.
Working in the business sector of the community he saw not just a gap, but a place to make a difference - hence a consultancy focused on the development and promotion of te reo Māori in the commercial sector, Reo Whairawa Limited, was born.
And now registrations are open for the Kura Reo Pakihi 2.0 Māori language course for business professionals at the Toi Ohomai Institute of Technology's Tangatarua Marae.
The Māori economy is worth an estimated $50 billion and if that is growing, Grant questioned why the reo couldn't grow with it.