It's hoped a new #korero pin will make it easier for people to use te reo Maori when they're out and about.
The #korero pin was launched today to coincide with Rotorua's celebration of its decision to become the country's first bilingual city.
"Similar pins overseas have been successful in helping revitalise language.
It signals that the wearer has an interest in speaking in te reo Maori, even if they are not yet fluent," Maori Development Minister and Waiariki MP Te Ururoa Flavell said.
"When you see someone wearing this pin, or tohu, it's a sign that you can approach them in te reo Maori and 'give te reo a go'."
He said the pin was "a physical representation of support for today's achievement".