Rotorua's social scene is set to become more dynamic with the launching of Singles Adventure Mates.
Juliet Boone felt there was a lack of a scene for people who were not coupled up and is looking to rectify it.
"There seems to be a lot of people around my age who are single. I always hear them commenting that they don't know how to meet people and it's hard to meet people, so this is a way of connecting them all together without going through a dating site.
"It might be that they go and see a band or have dinner. It's based around getting people together in groups to do things. The idea is if you are friends, it makes it a less stressful situation."
Ms Boone said the site would be primarily for people in the 35-year age bracket to come together without any pressure.