"A lot of people have applied but most of them don't have the skills we are looking for and the other problem we have is that everybody keeps using ... templates," she said.
"Many CVs have been done using the same template and many of them say the same thing. A lot of people don't actually even bother to read the job description. They just send out this template that is not even relevant to the job."
One advert had more than 2000 views on Trade Me, Ms Crane said.
"We were not expecting that many. The night that I put it on, we had 130 butchers looking at the butchery job and at that time we had 300 people looking at the shop-assistant position. But not all of them apply and most of them you filter out for whatever reason," she said.
Nationally, there was an 8.5 per cent increase in jobs listed on Trade Me in the first quarter of 2015 compared with the previous year. Average pay also increased 3.5 per cent on 2014, while the average number of applications per listing declined by 3.1 per cent.
The head of Trade Me Jobs, Peter Osborne, said the start of the year had been promising, but there had been a "definite slow-down" over the last 10 days of the quarter - probably caused by the end of the financial year, Easter looming and a dose of "Black Cap fever".
The largest growth in job numbers was recorded in the construction and architecture fields. The data showed a growth of 33.9 per cent on a year ago.
The education industry had a 26.8 per cent increase in job listings.
Trade Me recorded the largest growth of job listings in the Bay of Plenty, up 26.8 per cent in the first quarter of this year.
