Judge MacKenzie repeatedly referred to the damage done to Rotorua's reputation by those who steal from hotels and from visitors.
"The Rotorua region relies heavily on international and national tourism and Princes Gate is one of the leading hotels tourists come to in Rotorua, they want to know their property is safe," she said. She later noted tourism was a multi-million dollar industry for the city and the jail term was a deterrent message to those who wanted to "rip-off" the city's hotels.
She said she was surprised a pre-sentence report recommended community detention or community work, especially as Stickings had 26 previous convictions, including 13 for burglary.
She said although the stolen property's monetary value was $1300, it was of huge sentimental value to its owners.
"A mirror with a carved frame was of emotional value to them as it represented a taonga (treasure)," she said.
"This matter has distressed the Princes Gate owners, they were struck by the brazenness of your offending" she told Stickings.
Because of the time the theft occurred there could easily have been a confrontation between Stickings and hotel guests or staff, Judge MacKenzie said.
Sticking's lawyer, Kathy Jackson, said he had gone to the hotel for a date but when he was stood up became bored, "foolishly and naively" stealing the property.
Learning of Sticking's jailing, Princes Gate owner Brett Marvelly said it was fantastic the judge had reinforced how much damage a "stupid decision" could do to the city's visitor industry.
"Good on her [Judge Mackenzie]" he said. "She had made an example of him [Stickings] and emphasised how important our $600 million industry is to all of us."
He said his daughter posting the CCTV footage that led to Sticking's arrest had helped the police and emphasised how violated the burglary made his family feel.