To the surprise of absolutely no one at all, New Zealand remains solidly one of the most popular destinations for travellers on Instagram, travellers who can't get enough of the photogenic beauty of Aotearoa.
For 2018, Instagram has revealed the most popular location in New Zealand was Queenstown, with its crystal blue lake and snow capped mountains.
The second most popular NZ location on the gram is Rotorua. Between the stunning tall redwood trees in Whakarewarewa Forest, the hot pools and other unique attractions, there's a lot to hit the loveheart button over on the app.
The lure of the Ring continues to be strong with the Hobbiton Movie Set in Matamata still beating a lot of other New Zealand destinations to take the third spot this year.