Ohope's Felix Hirling is a core member of the national group Plastic Diet, a youth-led organisation dedicated to reducing single-use plastic waste and consumption.
Members work to promote awareness about plastic, believing a greater understanding is necessary for change. For Mr Hirling, who has just completed a mechanical engineering degree at Auckland University, the desire to be part of an organisation like Plastic Diet stemmed from summers at Ohope Beach.
"I grew up at Ohope and spent a lot of time surfing and on the beach," Mr Hirling said.
"In summer when the tourists arrived, there tended to be a lot more plastic on the sand and in the water which I found disappointing.
"People come to places like Ohope because they are beautiful but then appear to be okay leaving their rubbish behind."