Tourism has been hard hit by Covid, but one Rotorua operator is opening its doors in a bid to encourage people to get vaccinated.
Hell's Gate Geothermal Reserve and Mud Spa is hosting a vaccination clinic on Sunday.
The attraction is offering free entry to its geothermal walk and sulphur spas and afternoon tea to anyone who receives their first or second dose at the clinic.
Hell's Gate general manager Paul Rayner said getting regional vaccination numbers to at least 90 per cent would be a step towards opening the region up to tourists again.
"We just want to do anything we can to be able to welcome our manuhiri back," Rayner said.