Facilitating and connecting local businesses to work with Chinese businesspeople, and encouraging Chinese to set up business in Rotorua are two of the aims behind a newly-formed group.
The Rotorua Chinese Community of Commerce was formed earlier this year and aims to benefit both existing businesses looking to extend their business with the Chinese market, as well as attracting new ventures to Rotorua.
Co-president Dr Chris Low said the group was made up of people from all different walks of life with the common goal.
"Our approach is new, it's led by professionals."
A surgeon, Dr Low said he didn't have his own business or anything to gain personally from being a part of the organisation, but was involved because he could see the benefits to the city.