The first Rotorua Bike Festival will be launched in just over a month.
It's exciting news for cycling and also the city. Mountain biking's economic impact on Rotorua has annual benefits of $10 million.
Add road cycling races and BMX events and you are talking serious money that flows to all sectors.
With a long roster of annual events spread across the year, you could say the city is always in Bike Festival mode. However, concentrating a comprehensive programme of events into 10 days will be a boost to the sport and city.