Events such as the Ironman 70.3 Taupo often draw athletes from all walks of life, with different reasons for participating and a wide range of goals.
The perfect example of this is a group of Rotorua athletes who took part in the event at the weekend and belong to a group called Jogging the Powerpoles.
Kerris Browne started the group, which is organised through Facebook, eight years ago after discovering there was not a lot available for busy people who wanted to be more active.
"It's a community fitness group, primarily for beginners, aimed at getting people off the couch and doing events. It grew from me being a mum and not knowing how to start training for a marathon.
"No-one could answer me. You go to a coach and they want you six days a week, but hello you're a mum, you don't have six days a week. There are lots of mums and dads and grandparents who only have a couple of days a week and want to do it socially.