Police are responding to reports of a three-car collision on Tauranga Direct Rd near Rotorua.
A police media spokeswoman said police received word of the crash at 5.48pm and were on their way to it.
She said initial reports indicated there are possibly three cars involved.
A police media spokesman later said four people were reported to be injured with a range of moderate to minor injuries.
A Fire and Emergency New Zealand spokesman said they were also travelling to the crash.