Flava is the most listened to radio station in Rotorua. Photo / File
Flava is the most listened to radio station in Rotorua. Photo / File
NZME continues to perform well in Rotorua with Flava and Coast leading the way according to the 2018 GfK commercial radio survey results released today.
Flava has the most listeners in the city and Coast the most market share, a combination of listeners and time spent listening.
Newstalk ZB and Radio Sport have also taken top spots in news and sport respectively.
Paul Hickey increased both listeners and market share with his weekdays 9am-3pm show on The Hits.
NZME Bay of Plenty General Manager Greg Murphy said it was fantastic to see Flava really resonate with the community.
"Flava has really hit its stride. It is not only the station with the most listeners, but it's the number one station for Main Grocery Shoppers with Kids, and all people aged 10-17 and 18-34 – key target demographics for the station.
"We know our advertisers will be pleased to know we can connect them with their audiences, through traditional radio or Flava's strong social platforms."
Paul Hickey from The Hits.
From a national perspective, iHeartRadio continued to add breadth to NZME's advertising offering and delivered 22 per cent growth year on year with over 800,000 registered users and an average of 2.9 million listening hours, up 20 per cent year on year, each month.
Commercial radio has again proven it remained highly relevant as a medium, with 3.4 million commercial radio listeners tuning in which equated to 80 per cent of New Zealand's population.
During the period, NZME and Partners gained 30,200 listeners, with MediaWorks going backwards by 32,300 listeners.
Newstalk ZB continued its dominance retaining its number one station overall across New Zealand, along with the Mike Hosking Breakfast Show being number one again nationally.
NZME managing editor Shayne Currie said ZB's extraordinary success was a further example of how NZME's integrated newsrooms were paying dividends.
This was further recognised on Friday, when The New Zealand Herald won best daily news brand in Australia, New Zealand and the Pacific.
"Newstalk ZB, the Herald, Radio Sport and our five regional daily newspapers are a force for good in news and sport. We're continually thinking about our audiences and delivering to them the very best stories and content."
NZME's group director entertainment, Dean Buchanan said the NZME music brands results were strong, with ZM, Coast, Mix and Flava deserving special mentions.
"ZM is now NZME's biggest station with 516,300 listeners which is exciting as listeners are truly embracing the changes we've made in recent years.
"Other highlights include Coast, which increased listeners by over 19,000 and retained its status as New Zealand's number one music station for all people aged 35 plus. Mix gained almost 18,000 listeners while Flava continues to ride the urban music high gaining over 5000 more listeners," he said.
