Firefighters have got the large blaze at an industrial building in Tūrangi under control, following a four-hour battle.
A Fire and Emergency NZ spokeswoman said crews had been called to the large blaze on Atirau Rd about 9.55am.
Eight appliances, a command unit and other supporting vehicles had been sent to the scene from Tūrangi, Taupō, Rotorua, Whakapapa, Ohakune and as far as Greerton in Tauranga, she said.
By 1.30pm, she said crews had the blaze under control and were now in the final stages of mopping up.
The Turangi Fire Brigade said in a Facebook post there was a large structure fire in the industrial area of Turangi at present.