Carl's Jr is officially open in Rotorua and the owners say more of the fast-food restaurants may be built in the city.
The eatery on Amohau St opened its doors to the public yesterday morning, with a formal blessing followed by the grand opening at 9am.
Restaurant Brands chief executive Russel Creedy said it was good to be up and running in Rotorua. The company might look to expand in the city in future.
"We are very happy to be in Rotorua and we were fortunate to find the right site to build on," he said.
"There is good traffic, it is next to a whole development behind us with various retailers and it is a good central location.