Fashion show lights up city centre (+pics&video)

The Heart of the City Fashion Show on Saturday night. Photo/Ben Fraser

For one night only, an inner city Rotorua street was transformed into a glamorous fashion runway - complete with VIP goodie bags, camera crews and even a few paparazzi.

Models of all ages strutted their stuff in front of about 200 people at the Heart of the City Fashion Show on Saturday night.

Organiser Hilda Dufty said the show went well - despite a last-minute technical hitch that left MCs Tamati Coffey and Karin Horen without a microphone. However neither they, nor the crowd, seemed to mind.

Image 1 of 5: PHOTOS/RILEY CLAXTON

Plans for the catwalk to run across the City Focus had to be adapted because of recent demolition work, but with part of Hinemoa St blocked off there was plenty of standing room.

The show got off to a cute start as youngsters modelled the latest kids' trends from Pumpkin Patch. Models from Envy and Finns showed off some colourful summer looks, while a giant pin cushion creation by Cottage Flair drew plenty of 'wows'.

Jopanni Bridal drew gasps with some stunning wedding dresses, while Addiction Streetwear gave the male models a chance to shine.

But it was the final three local designers the crowd was waiting for.

Adrienne Whitewood sent her latest Rotorua icon prints down the runway, with district councillor Tania Tapsell modelling a print of her own face. Mereana Ngatai's Te Arawa-inspired designs also impressed, before Kharl Wirepa ended the show with his Jackie O-inspired collection of pastel dresses, big sunglasses and towering stilettos.

Ms Dufty said the show was great exposure for local designers, with several film crews and photographers in attendance. The make-up artists and hair stylists also "felt the buzz" of being part of a fast-paced, high adrenalin event, she said.

Ms Whitewood agreed, saying it was inspiring for all.

"I was really blown away by the models. It showed how good looking our locals are."

Ms Dufty said she would love to do it all again next year, with a focus on young designers, both school and tertiary students.

Several spot prizes were dished out to audience members and donations collected for Rotorua Hospice.