A Fire and Emergency NZ spokeswoman said it responded with three trucks about 10.20am.
A reporter at the scene said a mobility scooter could be seen, along with a motorcycle on the side of the road being photographed by police.
The Serious Crash Unit has been advised, police said in a statement.
Cira Olivier is a social issues and breaking news reporter for NZME Bay of Plenty. She has been a journalist since 2019. Maryana Garcia is a regional reporter writing for the Rotorua Daily Post and the Bay of Plenty Times. She covers local issues, health and crime.