Call me a word snob, but I can't take anyone seriously who lacks a simple grasp of good grammar and spelling.
In this fast-paced world, we are seeing less emphasis on accuracy when it comes to writing, and frankly it's sad.
I'm not saying my writing is perfect - many a clever sub-editor has pulled me up over the years for spelling the odd word wrong or getting the odd phrase muddled. Although 100 per cent accuracy is always the goal, mistakes happen.
But there's a difference between making a mistake because we are rushed and complete ignorance.
I'm still surprised at the number of job applications we get from people wanting to do our jobs who don't know where an apostrophe belongs, or who clearly can't tell the difference between to and too.