Changes to the immigration points system announced this week are not going to magically transform Rotorua's economy.
We are unlikely to see hordes of highly skilled foreigners arrive at the Rotorua Airport next week, ready to start businesses and employ hundreds of locals.
In that sense, Mayor Steve Chadwick and chamber boss Darrin Walsh are right to react cautiously to the Government announcement.
John Key says the extra bonus points available in residency applications for people who commit to moving to the regions for at least 12 months will encourage them to look outside Auckland. He acknowledges some may use it as a "back door" way of getting into Auckland, but maintains it will boost the regions.
Local Government New Zealand's president Lawrence Yule, points out a lot of migrants that move to the regions end up creating their own businesses and finding opportunities locals haven't seen.