While there's nothing I enjoy more than a good debate over who will be the best mayor for our city and who we should vote for on the council, the truth is a majority of locals don't care.
That's right. The winner at the last local body elections was the "no" vote.
It's not just Rotorua people who are apathetic. This is a world-wide trend.
So, despite all the billboards, the advertising, the stories in this newspaper, the brochures in the mail and the face-to-face campaigning, most people's eyes glaze over when you mention local body politics.
That has got to be heartbreaking for the well-meaning citizens who have put their hands up as candidates for the October 8 elections.