Editorial: We have endless options

Kevin Bowler

New Zealand tourism boss Kevin Bowler is right to trumpet our Lakefront as the jewel in Rotorua's crown.

In a story in Tuesday's Rotorua Daily Post Mr Bowler said redevelopment of the Rotorua Lakefront could create a new and exciting visitor precinct for the city and should be part of the city's long-term plans to boost its tourism offering.

This is, of course, a no-brainer, and city leaders have long acknowledged the potential of the Lakefront area.

Mayor Steve Chadwick says redevelopment plans are part of the council's 2030 vision, though the priority right now, quite rightly, is the central city.

But there's no arguing with Mr Bowler's contention that a well designed Lakefront could really enhance the experience of the city.

Living in Paradise it's often too easy to forget our natural wonders. When's the last time you visited one of our major tourist attractions?

We don't want to be seen as a city that's turned its back on one of its biggest assets. Look at Tauranga, which shunned its harbourfront for so long, even putting a railway line between the CBD and the water.

I'm not suggesting a massive retail development, or anything that would reduce greatly the green space and children's play area.

But we do have to ask ourselves if the area is being fully used to its potential. Mr Bowler was careful not to suggest Rotorua copy Queenstown, but if they're doing something that works well regarding lakeside activity, why shouldn't we copy?

Eat Streat is a brilliant first step. Its festive atmosphere and proximity to the lake are a winning combination.

But the possibilities from here are endless and exciting.