It's not surprising there's a bit of opposition to a new school setting up across the hill in Tauranga.
The new Tauranga campus principal for Academic Colleges Group, Christine Cottell-Mayhew, was in Rotorua this week to meet locals and answer questions about the school, set to open next year.
ACG, which would cater for kindergarten-age through to Year 13, clearly sees an opportunity to enrol Rotorua students.
It's not unknown for students to travel from Rotorua to Tauranga for schooling. In April we reported local principal Graham Preston as saying he recalled the days about 80 students would travel over to Bethlehem College when he worked there.
Aquinas College at Pyes Pa is even closer, as is the new ACG school.