They say all good things must come to an end, and that couldn't be more true for Raggamuffin.
The event's promoter, Andrew McManus, released a statement last week revealing next month's Auckland concert will be the last - 10 years after the first event was held in Rotorua.
Mr McManus pulled Raggamuffin from Rotorua after the 2014 show, claiming ticket sales were too low and locals were no longer supporting it.
He wasn't wrong. Ticket sales indicated only 7 per cent were locals, when in its heyday about 35 per cent were locals.
Mr McManus made the gutsy admission to the Rotorua Daily Post last week that he should never have taken the reggae festival away from Rotorua.