I didn't need the Lord of the Rings movies to tell me that New Zealand is a beautiful country.
I've seen a good chunk of it, and know first-hand we have some stunning scenery from the north of the north to the south of the south.
From a distance, at least.
Keep New Zealand Beautiful Week kicked off at the weekend and, while Rotorua has a proud history of being named the country's most beautiful city, there certainly are a lot of people who could try harder.
I joined my son's scout group on Sunday as they picked up litter on the block between Rotorua Boys' High School and the skatepark.