It has thrown suspicion on other campaigners, and done a lot to discredit them. Chris Claridge, managing director of infant formula company Carrickmore Nutrition, said yesterday that when it came to contamination threats "what we see internationally is generally they don't carry out the threats, they are a mechanism to gain publicity". Well yes, the nation is certainly talking about 1080 - and perhaps wondering what it is about the issue that would drive someone to these lengths.
You have to wonder if the motivation behind the threats really is to stop the use of the pesticide. Who could be that naive? On the other hand, if the motivation is to upset the applecart, cause a fuss, worry parents and risk the reputation of a major industry - mission accomplished.