For years, perhaps longer, there's been much discussion about the state of "the regions" - a catch-all term often bandied about by politicians and television news readers.
Are they neglected, are they dying, or - with city dwellers fleeing the bright lights for cheaper homes and a better lifestyle - are they in fact on the up?
There have been positive signs in Rotorua in recent times with the property market booming, new developments and investors looking at us and efforts to revitalise the inner city.
Yesterday's launch of a new economic action plan for the wider Bay of Plenty will hopefully help continue that momentum.
Bay of Connections chairman Doug Leeder said hundreds of hours of work had gone into the plan, which developed action points for nine industries identified as key across the region.