Its fitting Rotorua has been chosen as the launching point for a pilot programme to tackle child abuse.
It was the horrific tale of Nia Glassie - the Rotorua 3-year-old subjected to such abuse she died from her injuries - that shocked a city, and a country, into taking a long, hard look at itself. Details of the sheer cruelty meted out by those entrusted with her care were a wake-up call for many, and sparked a public outcry about the need for action on child abuse.
Rotorua Mayor Kevin Winters said yesterday that Nia's death in 2007 was "a shell shock to the whole community". As a result of the toddler's death he set up the Rotorua Safe Families Leadership Group to address the issue of child abuse, and the group still meets monthly.
Nia's is not an isolated case. It's a sad indictment that Cris and Cru Kahui, Olympia Jetson and Soleil Aplin, Coral Burrows and Delcelia Witika are household names. This country's list of shame is long and getting longer.
According to Every Child Counts - a child advocacy group comprising Barnardos, Plunket, UNICEF, Save the Children, and Ririki - New Zealand has one of the highest rates of child abuse in the developed world.