Ray McVinnie's report on hospitality culture in Rotorua makes for fascinating reading.
The accomplished chef, food writer and TV star was tasked by the Inner City Focus Group to make the appraisal - review our standards and make recommendations.
As we reported at the weekend, among those recommendations were that the Night Market be expanded, that Eat Streat be more "cohesive", the Museum Cafe be improved and that Rotorua have city-wide WiFi.
It's not a bad wish list. The Night Market is a fantastic weekly event that has proven very popular. It's the sort of event that's great added value for tourists and in a town this size if locals go they're sure to bump into someone they know.
Imagine if it were to expand in scope and size, say towards Eat Streat, how vibrant that large section of Tutanekai St would be on a Thursday night.