Once again, just like clockwork, the English rugby community has embarrassed itself and shown just how much respect it has for the best rugby side in the world.
Decidedly average former England halfback Matt Dawson, and a team of clowns dancing about like a pack of failed Morris dancers without the handkerchiefs, have made a mockery of themselves and the All Blacks haka in an attempt to promote the Rugby World Cup in England.
This is a recurring theme. Just last year the haka was described by The Telegraph's Oliver Brown as a "circus display" and in 2010 BBC commentator John Beattie said it was a "silly one-way exercise in threatening behaviour".
The list goes on.
The offending "dance" is known as the "hakarena" and is set to the tune of one of the worst songs ever written, The Macarena.