Whatever corner of the world you go, whether it's in five-star hotels or backpacker hostels, travellers will be thumbing their way through a Lonely Planet publication looking for inspiration and guidance.
As a result of the ultimate list, thousands, maybe millions more people around the world will know about Rotorua and maybe even add it to their travel bucket list.
For those of us who have travelled, want to travel more, or simply like to dream, the list will also be inspiration.
And the New Zealand destinations give those with limited time and income a more achievable place to start. I have only ticked off six of the nine in my own country, despite having been lucky enough to experience four of the top 10 worldwide destinations on the list.
Which means it's time to plan a holiday to Fiordland National Park, Franz Josef and Stewart Island - and see what makes them a smidgen more brilliant than Whakarewarewa.