In theory there's no reason why we shouldn't be able to do all these activities without having to drink alcohol. But as one Rotorua FebFast participant tells us, there can be a social pressure to partake. We've all heard the banter - "one wine won't hurt you" or "don't be so boring".
Having abstained for a few weeks recently - for the vanity of weight loss rather than any more admirable reason - I found it became easier to simply not go out and just avoid some social situations altogether.
The New Zealand Drug Foundation says about half a million Kiwis have "hazardous drinking patterns," while alcohol causes around 800 deaths a year.
FebFast may be seen as a bit of a gimmick but anything that gets people thinking about the role alcohol plays in their lives, and in the community, is a good thing.
This month, and every month, we should also make an effort to support rather than pressure people who'd rather order a lemonade.