Times have changed but attitudes across the board have yet to adapt to an era in which drink driving is seen as unacceptable.
Maybe it will take a huge boot in the butt such as a law change proposed by Coroner Wallace Bain for society to get to grips with the problem.
Dr Bain says urgent consideration needs to be given to new legislation governing people's failure to stop repeat drunk drivers getting behind the wheel.
"It is very clear to me those people should have criminal responsibility," he said in his findings on the death of Rotorua 23-year-old Whittney Robertson.
It's a good idea, but as the national manager of road policing, Paula Rose, says, there would be "operational implications" in bringing it about.