On the same day we reported on a Rotorua Bike Festival event promoting truck and cycle safety, the road freight industry has spoken up about the recent spate of fatal crashes involving trucks.
Three people died this week when their car crossed a highway centreline near Tokoroa, into the path of an oncoming truck. It was just the latest in a series of fatal incidents involving trucks on the nation's roads.
Road Transport Forum chief executive Ken Shirley said the number of these collisions had caused concern within the industry.
He said being involved in a fatal crash could ruin a truck driver's life, and that reports of fatal crashes that attributed blame to the truck driver were upsetting.
That makes sense, but his statement should not go unquestioned. Responsible news media will not incorrectly attribute blame - but will report the facts of the incident.