Rotorua locals are an amazing bunch - but it's especially evident at this time of year.
Every year around November we launch the Rotorua Daily Post Christmas Appeal, and every year we're proud and amazed to reveal the ever-growing extent of your generosity.
At a frantic time when there are so many things competing for your time and attention, it's heartening to see so many give so much for those less fortunate.
Once again we've chosen the Salvation Army Foodbank as the recipient for our Christmas Appeal - run this year in conjunction with the Rotorua Weekender and our friends at The Hits.
There are so many worthy causes helping those less fortunate in our community - it would be fantastic, but impossible, to help them all.