What is it about us Kiwis and our "under the radar" attitudes and almost excessive humility?
Now, I'm not saying this is a bad thing, because many of us don't particularly enjoy someone who likes to blow his or her trumpet.
This Queen's birthday we honour another nine people from our region who have obviously deserved their awards and should be rightfully proud.
Most have said they were shocked and surprised by their nominations and do what they do because they love doing it.
Whether it's part of their work or something they do in their spare time, they bring joy to many and have earned our respect.