Isn't it ironic, don't you think, that the institution of marriage - which conservative types complained was under threat when gay couples were first allowed to wed a year ago - is now supposedly under attack from straight males?
The Edge radio station - never far from controversy - is giving away Rugby World Cup tickets to its listeners.
The catch is, the winners - two heterosexual men - will have to get married, to each other, to score the tickets.
Two Rotorua women who were among the first gay couples in the country to marry have hit out at the Love You Man competition, saying they're disgusted by the concept and that it's "wrong on every possible level".
"We fought so hard to have the same right and they make a parody of it."