The world of newspapers and media is an ever-evolving one. Sometimes it's enough to make your head spin.
We all know it's no longer enough to put out a physical newspaper each day. Now people want instant news, which means we need to be equally focused on our digital offering.
Last night we quietly tried out our latest innovation - live broadcasts on Facebook - and we're quietly excited about it.
The Rotorua Daily Post Facebook page currently has almost 18,700 "likes".
Facebook has become one of the key ways we can quickly share news throughout the day and get a feel for what our readers think. For many, our Facebook posts are where they first find out what's happening in their city.